Specialist Accounting Solutions

Strategic Finance & Accounting for Ecommerce Businesses

Fractional FD | Financial Outsourcing | Management Accounts | Business Advisory

Running a successful ecommerce business involves much more than just selling products online. You’re managing margins, inventory, logistics, marketing spend, and cash flow all in a fiercely competitive, fast-moving space.

At Specialist Accounting Solutions, we provide ecommerce businesses in the UK with the financial clarity, control, and direction needed to grow sustainably. Whether you’re operating a Shopify store, Amazon FBA brand, or multi-channel business, we help you go beyond the numbers and build a foundation for long-term success.

Andy
Online Sports Retailer
Team SAS provided exceptional service across a huge range of specialisms in accounting and tax. Our Finance Function is outsourced to them and they assist on all financial aspects of our business. They simply get things done, which allows us to focus on growing the business. They prepare a great set of Management Accounts each month, which tell us exactly how the business is performing against our Key Performance Indicators. We recommend their services to any business seeking smart and collaborative support.

We Understand Your Pain Points and Solve Them:

‘I Have No Clear View of Product or Channel Profitability!’

Are your paid ads actually profitable? Which SKUs are draining your margins?
We can create granular management accounts and reporting dashboards that track profitability by product, channel, and region, helping you make smarter, faster decisions.

‘I Have Growing Sales, But Tight Cash Flow’

With stock to purchase, ad spend to front-load, and revenue tied up in marketplaces, ecommerce cash flow is always under pressure.

Our fractional FD service builds robust cash flow forecasts, optimises working capital, and helps you access funding to support growth.

‘We Have No Unified Financial View Across Systems’

Selling across platforms often means messy, siloed data.
We consolidate your financials from Shopify, Amazon, Klarna, Stripe, and more into one reliable, real-time view.

‘We Have A Lack of Financial Strategy & Direction’

Many ecommerce brands grow reactively without a clear financial plan. We work with founders to create a financial roadmap aligned to your growth goals. From hiring plans and stock investment to expansion and exit strategy, we help you map out the numbers behind your vision.

‘We Have No Defined KPIs to Measure What Matters’

You can’t grow what you don’t track.
We help you define and monitor the right financial KPIs for your business:

  • Gross margin by SKU
  • Return on ad spend (ROAS)
  • Inventory turnover & stock days
  • Overheads as % of Sales
  • Gross margin
  • Operating cash flow

These aren’t just reports they become real tools for daily decision-making and investor conversations.

What We Deliver:

Fractional FD/ Outsourced FD Services

Strategic input without the full-time cost.

Outsourced Finance Function

Bookkeeping, VAT, payroll, reporting, and supplier payments.

Monthly Management Accounts for Ecommerce

Insight-rich reports you can actually use.

Strategic Business Advisory

Pricing models, funding plans, market entry, and exit readiness.

Custom Financial Dashboards & KPIs

Real-time tracking of the numbers that matter.

Growth Roadmapping

Financial management for ecommerce to plan your next 6–24 months with clear financial direction.

Don’t Let the Numbers Hold You Back from Scaling

We’re here to give you more than just ‘accounting’. Our online retail accounting gives you a financial plan, strategic insight, and confidence in your next move.

Accounting outsourcing for ecommerce

Management accounts for ecommerce

Virtual CFO services

Specialist Accounting Solutions

drop us a line and keep in touch

Healthy profits do not always guarantee healthy cash. Every owner who has had to phone the bank manager at 4:30pm on a Friday knows the difference. According to the latest Business insights and impact on the UK economy bulletin, 22% of trading businesses saw their turnover fall in March 2025 compared with the previous month. Falling income is only part of the squeeze.

Growing a team is not easy. You have to wear many hats, deal with the pressures of a growing business, and find the time to focus on the big picture.

But what if you could get the financial guidance you need without hiring a full-time CFO?

That’s where part-time CFO services come in.

Don't take our word for it...

SPECIALIST ACCOUNTING SOLUTIONS

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