“But it’s no good an independent company just talking about speed of response; they’ve got to demonstrate they are dynamic,” says Hope. “I’ll give you a simple example. When a customer asks for quotation, respond in the time you’d want to receive it; always see things from the customer’s perspective. We stepped in when a competitor simply closed their doors, albeit temporarily, when lockdown was announced; they failed to see what they had to do to enable their customers to stay on track.” Indeed, even before Amazon became known for something other than a rain forest, BFS provided as a matter of course a next-day delivery service to customers who needed it.”